Audience research

Through my research on real media products I have gained a detailed insight on the codes and convention of a hip hop music video.

So I need to classify and find out who my audience is, then I after find this out I can then question what would appeal to them, so that I can incorporated the appropriate codes and conventions

I conducted a questionnaire which included 8 closed questions, having closed question will help narrow down the results and produce a more clear conclusion; this questionnaire was conducted around my college, as it had a good range of students in terms of age, gender , ethnicity and interests. Thus giving me a large pool of different social groups with different features, which I can incorporate in my production according to my target audience.

http://issuu.com/lloydm/docs/questionnaire

A Pie Chart to Show the Percentage of People In Certain Age Groups That Mainly Listen to Dubstep

These are the result of the genres that people listen to, although its not the highest genre chosen, I have choose to do a Uk hip hop music video, the results show that a good number of people liked this genre so it will appeal to a lot of  people. Unlike if I do a dance based music video  which would only appeal to a few people, as the survey show that only 3% of the people who took part

In the survey  listed it as their favourite genre.

This chart shows the percentage of people, categorised in age groups that listen to UK hip hop, it showed that the main UK hip hop is 14-19 years old, so my target audience is going to be young people within that age range

My chart show that the wide spread of the UK hip hop audience is male.

The chart also revealed the interest of the target audience that listen to hip hop, and the interests of target audience revealed the synoptic  link between the gender of participants and the interests. For instance because majority of the UK hip Hop listeners are male Its  only consistent that the high interest chosen be sports.

Fashion as a interest had high numbers as well, which showed me that these must be one of the codes & convention of my chosen genre.

Art was also high because UK hip hop its self is a art form of self expression, so I understood why the target audience would choose it as an interest.

Also as it is a young audience it is also logical that technology as a interest be so high as well

This chart revealed the sort of way the artist could appeal & connect with their target audience, and the way the music could be distributed.

Majority of my target  audience is  going to be Black Afro Caribbean.

In conclusion I found out that my target audience are young black afro Caribbean males who are age 14- 19 years old, they are mainly interested in Sports fashion & art, they also use networking sites such as Facebook, Twitter, Tumblr etc

Also my target audience will use a lot of social networking like

facebook,

Youtube

Founded in February 2005, YouTube allows billions of people to discover watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. See our company timeline for more information on our company history. My target audience would use this site to watch new videos, from the artists they listen to.

Twitter,

This an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets". It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 300 million users as of 2011, generating over 300 million tweets and handling over 1.6 billion search queries per day. It has been described as "the SMS of the Internet. My target audience uses this site to follow their favourite music artists

the type of people who might be my target audience and use twitter

 in order to socialise with their friends, music artists, for instance by using twitter the audience can know if the artist has any new music out, or what they are touring, the sites act as a bridge between the music artists and the fans.

Myspace,

is an online social networking website that allows you to communicate with friends and other people around the globe. You can post images of yourself, you can blog about your ideas and favourite music, and you can post comments on other people's profiles.

Tumblr

is a website and microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users