Chipmunk's Transition Album Analysis

Front Cover analysis

Album title & artist name

Chipmunk's album titled transition is named around his transition in life after his success on his first album. Chipmunk said, "It kinda represents the growth in me as a person since my last album, so the sound has matured as well as I have and that’s the main thing for me with the record.

The Album title & artist name  are same size colour and style, they are plain and simple, as they are black and white colours that contrast each , and creating classy and professional production effect, thus showing the target audience his progression into becoming a celebrity

Color

There is a bright lighting on the image which creates a celebrity vibe.

Image

In the main image the artist is wearing jewellery and revealing his tattoos. These features on the image conform to the genre of hip hop codes and conventions of materialism and tattoo culture. Thus attracting the target audience.

The image was also photograph in a professional studio thus showing his evolution

From an underground rapper into a mainstream one.

Back Cover Analysis

The house style of the front cover is followed again at back cover, for instance the album & artist name is the same colour and style but the text is larger than the ones on the front.

The track listing are placed at the bottom very professionally, in a bold text that contrast the background, thus making it more eye  catching, also the featuring artists on the album are underlined to make them stand out so that it attracts the target audience of those featuring artists as well.

The spine contains the artists and album name, thus conforming to the codes and convention of this genre

There also a barcode which again show conformation to the genre.

There are  record labels and others companies involved in the production of the album, for instance Alwayz Recording is an independent label base in North London, Alwayz Recording work with's artist to help push there music to the target audience.

 Sony Music Entertainment (SME or Sony Music) is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States

It’s also includes the artists logo

The house style is again followed , for instance the cd colour is black.




































Conclusion there are certain codes and conventions that are followed within the hip hop genre like having a parental advisory label on the album art, but there are also codes and conventions that are challenged like not having the artist’s personal image on the front cover.