Magazine Advert Codes and Conventions

I also researched magazine adverts that artist may do, so that their target audience are that their album is out/or coming soon. So it has to have certain codes and conventions in order to attract the target audience in their genre of music.

Image/logo/ illustration- which the target audience will recognise or be attracted to.

Band/artist name - allow audience to identify band/artist

Date of release of album/digipak

A name of retail store  - where the album is available to purchase

The music video must integrate with the digipak and magazine advertisement, making it unique and easily identifiable for the target audience. It also must be aesthetically pleasing for them, so that they are attracted to it.

Digipak Codes and Conventions

I will research real media digipaks in the genre of music my music video is in, this will help to make it appear more professional and realistic.

Most digipaks includes the following:

Artist/group name

Album title

Tracklisting

Parental advisory

Bar code

Front cover – image of the artist/something that represents the artist like a logo or a illustration.name of the artist/album

Spine - Names of artist/band and album, record label.

Back Panel - track list, on a different colour to the background so it’s clear and understandable . includes bartcode as well as the record label that the artist is in.

Fold in Panel - Often a image of artist/band, however if it’s a long fold out, the fold in panel would be a continued from the Front and Back Panel.

Inside Panels - usually images of artist, There may also be information about the album and lyrics from one of the song on the album..

House style  - Usually reflects the mood of album or the genre of the tracks/songs on the disc

Digipak research

Chipmunk's Transition Album Analysis

Front Cover analysis

Album title & artist name

Chipmunk's album titled transition is named around his transition in life after his success on his first album. Chipmunk said, "It kinda represents the growth in me as a person since my last album, so the sound has matured as well as I have and that’s the main thing for me with the record.

The Album title & artist name  are same size colour and style, they are plain and simple, as they are black and white colours that contrast each , and creating classy and professional production effect, thus showing the target audience his progression into becoming a celebrity

Color

There is a bright lighting on the image which creates a celebrity vibe.

Image

In the main image the artist is wearing jewellery and revealing his tattoos. These features on the image conform to the genre of hip hop codes and conventions of materialism and tattoo culture. Thus attracting the target audience.

The image was also photograph in a professional studio thus showing his evolution

From an underground rapper into a mainstream one.

Back Cover Analysis

The house style of the front cover is followed again at back cover, for instance the album & artist name is the same colour and style but the text is larger than the ones on the front.

The track listing are placed at the bottom very professionally, in a bold text that contrast the background, thus making it more eye  catching, also the featuring artists on the album are underlined to make them stand out so that it attracts the target audience of those featuring artists as well.

The spine contains the artists and album name, thus conforming to the codes and convention of this genre

There also a barcode which again show conformation to the genre.

There are  record labels and others companies involved in the production of the album, for instance Alwayz Recording is an independent label base in North London, Alwayz Recording work with's artist to help push there music to the target audience.

 Sony Music Entertainment (SME or Sony Music) is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States

It’s also includes the artists logo

The house style is again followed , for instance the cd colour is black.




































Conclusion there are certain codes and conventions that are followed within the hip hop genre like having a parental advisory label on the album art, but there are also codes and conventions that are challenged like not having the artist’s personal image on the front cover.

Giggs - Let em have it album analysis

Front Cover analysis

Artist name & album title

The artists name is larger than the album title this allows the audience to recognise who the album belongs to as the album does not feature the artist image, the artists name also stand out from the rest of album house style so that it’s more eye catching.

The album title obey the rules of  the album in terms of colour and style.  Giggs explained “LET EM AVE IT”  was a way of telling the young audience who are is target audience to self express them themselves towards the rest of society, and self expression is one of the main codes & conventions of hip hop, meaning that this album conform to some of the hip hop conventions. 

Colour

The colours used in this album cover are very vibrant and eye catching, as there are different strong colours that blend well together.

Image

The image of this album art is illustrated which will appeal to the audience as my survey show that a large percentage of the target audience of this genre are interested in art and this album cover is very artistic and energetic thus relating to the young audience.

The image also relays the concept of the young rebelling against society’s agents like the police and justice system. For instance it there are young people in the background protesting theses social agents.

The main character in the image, which can only assume is a representation of the artist, is wearing a hoodie which is often associated with young people, this helps make a connection between the artist and the target audience.

Back Cover Analysis 

Image

The back cover includes a picture of the artist and this challenges the convention of hip hop album covers. It also follows the rest of the album house style, for instance the colour rest is used as the background.

Text

White text is used for the track listing it contrasts the red background which makes it stand out and more eye-catching, the featuring artists are in a black text to make them standout but still blend with the rest of the album house style.

Layout

Its conforms to the codes of hip hop covers but having a barcode

Inside CD Analysis

The inside of the cd uses the same themes used in the front of the album cover, in terms of text of the of the artists name and album name.